Traditional coffee calculation
Caffè crema
Sales price €2
Coffee as a source of earnings
Quality coffee with an added-value package
€16/kilo
Cost of sales per cup:
14 cents
- An artisanal product of gentle drum roasting
- Consistently excellent and certified coffee quality
- Training for your staff
- Quality check with machines inspected by baristas
- All-round premium sales promotion package
- Ongoing business administration support by analysing coffee sales figures
- Profitability calculation for individual coffee products
- Location analyses for maximum coffee sales
Coffee as a cheap product
Low-cost industrial-quality coffee
€8/kilo
Cost of sales per cup:
7 cents
- Generally inconsistent industrial quality
- Sales staff who have no relationship with the product
- Insufficient machine maintenance (or none at all)
- Insufficient sales promotion
A typical medium-sized
bakery
| Cheap coffee | High-quality coffee | |
|---|---|---|
| Coffee sales per year |
12 tonnes |
14.4 tonnes |
| Purchase volume (€8/kilo for cheap coffee, €16/kilo for high-quality coffee) |
€96,000 |
€230,400 |
| Cups sold per year |
1.0 million cups |
1.2 million cups |
| Sales revenue at an average sales price of €2 per cup |
€2.0 million |
€2.4 million |
| Contribution margin Difference between sales revenue and purchase volume |
€1,904,000 |
€2,169,600 |
| Your additional sales revenue per year |
€0 |
€400,000 |
